Sunday, April 4, 2010

Freelancing for Big Bucks

Guest Post by Tynnisha Hamilton

Due to worldwide economic slump in effect today, more and more people are now going online to hunt for other sources of income to fill their needs. The internet offers a wide array of online jobs to choose from, and one of the most popular jobs is freelancing.

Contrary to what many believe, freelancing can be an extremely lucrative, income-generating job. Here, the market features quite a number of sites that offer numerous lists of online writing jobs that guarantee big bucks. You can earn a lot of money, as long as you put your heart and effort into it and spend hours online scouring the list of jobs on the market. The more jobs you take, the more money you will earn. A beginning freelancer can earn from 500 to 6,000 a month and once you get the hang of it, you can earn even more than that.

What makes freelancing so popular is that you are able to work on your own your time, set your own pace and decide how much you want to earn—as long as it is reachable of course. It is impractical to set an income goal way above your earning capability.

Freelancing saves you from the burden of going to and from a workplace since you’ll be free to work from home. You do not have to look professional—you can work in your underwear if you want! There is no superior to boss you around and matter how you look, as long as you are working and giving quality work, you will surely earn a lot. Remember, in freelancing, you will only earn if you work.

Just a piece of advice, though: get only the job that fits your field of expertise. There are many freelancers who grab every opportunity that they find interesting. The result: they end up submitting low-quality works, thus lowering their writing status and their earnings. Although quantity means more money, those earnings can be reduced based on the quality work that you are submitting. Quality work, rather than quantity, guarantees long term income because customers and employers will look for you to work on their future projects.

Author Bio:
Tynnisha Hamilton is the creator of CashChaser, a site where procrastination is thrown out of the window. This site teaches real ways to make money online site teaches the real way to make money online. Period.

Friday, April 2, 2010

Marketing Essentials

Guest Post by Paul Centeno

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals’ and companies’ goals. Marketing starts with the organization’s mission, which is the process of fulfilling goals through the exchange of goods, services, and ideas.

A marketing orientation is a customer focus that is embodied in a company’s mission and strategy. Marketing orientation is essential because it helps a company achieve its mission. The most important thing a company must do is pay attention to its customers to satisfy their needs, wants, and demands. A company should know the difference between stated needs, real needs, unstated needs, delight needs, and secret needs, and should provide many options to satisfy each need.

The five approaches to marketing is production, product, selling, marketing, and societal marketing, and it is common that a company might change from one to another to stay competitive. In order to manage demand, marketers need to know the forms of demand and adapt marketing strategies to them. These include latent demand, increasing demand, irregular demand, full demand, overfull demand, declining demand, unwholesome demand, negative demand, and no demand.

The marketing process begins by identifying the market opportunities that will best help the company achieve its mission. The opportunities are determined by knowing who the target customers are and why they should by “our” product instead of the competitors’. A business will have only two kinds of customers, individual and other businesses or organizations. A company should know the many forces that drive a customer to buy and the steps that lead them to their decision.

Organization customers are different than individual customers because they buy the goods and services from one business that will help their own business. Basically, they are looking for the best possible deal. The three kinds of organizations are for-profit, institutions, and government, and they all have buying patterns which includes the straight rebuy, the modified rebuy, and the new task. Also, organizations differ from individuals when speaking of their purchasing decisions but, the buying process is similar for both of them.

In order to have a continuous customer advantage, a company must sustain a competitive advantage that has meaning for their customers. The company should perform a competitive analysis, beginning with determining who their competitors are. There are both existing and potential competitors, and the most threatening are the potential rivals. Once a company knows who their competitors are, it needs to analyze the rivals’ strategies, objectives, strengths, and weaknesses. Also, a company can tell the level of danger of a competitor by how they respond to changes in the marketplace.

The market strategy of a company will answer why the customers should buy their product instead of the competitors’. The main goals of the strategy is to understand the competitive advantage, how the product fulfills the customer’s needs, and ensures that the product does fulfill the customers’ expectations, needs, and desire. To achieve these goals, a company needs to know the target market’s size and behavior, the benefit of the product, and understand sales, profits, and budget.

It is important for a company to decide what the product is, what the price will be, what place it will be sold in, and what promotions are needed. Differentiation is the act of distinguishing a company’s offering from competitors’ offerings in ways that are meaningful to customers. Positioning is determining and communicating the central benefit of the product in the minds of target buyers. A company must always remember that all products have a life cycle and eventually the product will decline.

Marketing communications is essential because it tells the target market about the availability, benefits, and price of the product. The most effective marketing communication is advertising because it allows the public to view and hear of the product from multiple places at any time of the day. Another type of marketing is a sells person that has to call and persuade a person buy the product.

Author Bio:
Paul Centeno is a young entrepreneur who has been in the business of making money online for almost two years, and he has succeeded in a few home businesses. Now he has decided to show people, step by step, how to make money on the internet at no cost with a brand new website and newsletter. If you want to know more about his Free program, please go to http://www.tips-advice.com.